Kylie Jenner's beauty brand, Kylie Cosmetics, has reached a remarkable milestone - a decade in the industry! To commemorate this special occasion, Jenner is taking us back to the era that started it all, the 'King Kylie' era.
A Blast from the Past: The King Kylie Aesthetic
The 'King Kylie' era was a bold and colorful chapter in Jenner's beauty journey. It was a departure from the traditional Kar-Jenner neutral palette, embracing a vibrant, grunge-inspired look. Jenner's iconic teal-blue ombré hair, defined brows, and matte lips became a signature style, inspiring an entire generation of beauty enthusiasts.
Nostalgia Meets Modern Trends
In a world where 'clean girl' aesthetics dominate, there's something refreshing about revisiting the experimental nature of the 2016 makeup era. And Jenner's limited-edition collection is the perfect time capsule, offering a blend of nostalgia and modern trends.
The Anniversary Collection: A Journey Through Time
The Kylie Cosmetics anniversary collection is a celebration of the brand's roots. It features a 10-pan eyeshadow palette, matte lip kits, lip glosses, a highlighter, and a brush, all paying homage to the originals. While the collection draws inspiration from the 2010s, it also allows you to create the hottest makeup looks of 2025.
Eyes on the King: The King Kylie Eyeshadow Palette
The King Kylie Eyeshadow Palette is a true showstopper. With a range of soft, velvety shimmers and cool-toned shades, it's a far cry from neutral palettes. Shades like '2014', '2015', 'Ombré', and 'Kymajesty' pay tribute to Jenner's iconic hair colors of the time, housed in a unique California license plate-shaped palette.
Lip Service: King Kylie Matte Lip Kits
As the lip kit queen, Jenner had to deliver, and she did so with four limited-edition shades. 'A Decade' is a soft beige pink with a contrasting brown-beige liner, while 'Kylie Jenner Lips' is a warm rose with a deeper warm rose liner, creating that signature 2016 gradient effect. The other two kits honor the original shades, 'True Brown K' and 'Dead of Knight', a deep chocolate brown and a bold black, respectively.
Glossy Finish: King Kylie Supple Lip Glaze
Jenner's love for high-shine gloss is evident in the Supple Kiss Lip Glazes. These limited-edition shades, 'Like', 'Literally', and 'She's Back', offer a sheer, glossy finish with a gel-like formula that hydrates and plumps the lips.
Blinding Highlight: King Kylie Loose Powder Highlighter
The '2016 makeup' look wouldn't be complete without a blinding highlight, and the King Kylie Loose Powder Highlighter in '3 Strikes' delivers just that. Inspired by the original 2017 warm champagne shade, this highlighter may also be a subtle nod to Jenner's new song, '4 Strikes'. The collection includes a soft, fan-shaped highlighter brush for precise application.
A Journey Through Time with Kylie Cosmetics
Kylie Jenner's 10-year anniversary collection is a testament to her beauty empire's evolution. It's a chance to relive the experimental nature of the 'King Kylie' era while embracing modern trends. But here's where it gets controversial: Do you think revisiting old aesthetics is a clever marketing move, or does it spark genuine nostalgia? Let us know in the comments!
